Exclusive menswear range - launching in Zara stores nationwide -
taps into MTV’s global attitude
MTV Streetmuse is a brand new range of street-smart menswear that will launch in Zara stores nationwide from Thursday 5th March 2009. The range will also be available in Zara stores across Europe, Africa, the Middle and Far East.
MTV Streetmuse is a fusion of a must-have fashion essential and the world’s biggest and most influential music brand. Inspired by the urban landscapes of Berlin, Osaka and Moscow the range of four T-shirts and hoody for men conveys the energy, attitude and spontaneity of the MTV brand.
Berlin – the venue for the 2009 MTV Europe Music Awards - is immortalised by a design inspired by the annual Wasserschlacht Festival which takes place at the Oberbaumbrücke in the city. Osaka’s colourful Pachinko-derived design focuses on the irreverent, brightly coloured patterns inspired by this cult phenomenon. And finally Moscow draws inspiration from the city’s world-famous metro stations themselves.
Prices
T-Shirts - £19.
Hooded Top - £25.90
For Further Information Contact:
Hannah Wilkinson
Communications Executive
MTV Networks UK & Ireland