Tuesday 1 December at 9pm on MTV
Staying Alive, MTV’s global HIV and AIDS prevention and awareness campaign, has produced a new TV documentary, Travis McCoy’s Unbeaten Track, which shows firsthand how young people are fighting back against the spread of HIV within their communities in South Africa, the Philippines and India.
The special programme will air globally on MTV’s global network of 64 channels, reaching 632 million households on World AIDS Day December 1, 2009. It will also be made available rights and cost free to broadcasters around the world.
The MTV documentary features Travis McCoy, lead vocalist and songwriter for alternative hip hop band Gym Class Heroes, who, in his role as Ambassador for the Staying Alive Foundation, travelled with an MTV film crew to South Africa, the Philippines and India to raise awareness about youth-driven HIV and AIDS prevention initiatives. The hour-long programme captures McCoy’s experiences in Cape Town, Manila, and Mumbai, and his interaction with some of the grassroots youth-led HIV prevention projects supported by The Staying Alive Foundation.
During the course of the documentary, McCoy talks with this year’s Staying Alive Foundation grantees to learn more about how their personal experiences with HIV/AIDS has led them to become actively involved in the fight against the epidemic in their communities.
McCoy speaks about experiencing, first hand, the living and working conditions of the people and communities he visits, and then discusses the impact this ambitious and emotional journey has had on his own attitudes towards HIV/AIDS, and his music.
McCoy has also created a single titled One At A Time, which is based on his experiences and will be available as a digital download from iTunes on December 1, with all proceeds going to The Staying Alive Foundation.
For more information contact:
Samantha Elliott – 0207 292 5091 / Samantha.elliott@premierpr.com
Luke Morrison – 020 7292 8348 / Luke.morrison@premierpr.com