London, Wednesday 22nd October 2008 - MTV Networks International today announced that Take That will perform at the 2008 MTV Europe Music Awards. The 2008 MTV Europe Music Awards will be broadcast live from the Liverpool Echo Arena, Liverpool – European Capital of Culture - on Thursday 6th November and are sponsored by edc by Esprit, Sony Ericsson and Dell.
The band debuted for MTV in 1994 at the very first MTV Europe Music Awards at the Brandenburg Gate, Berlin, where they also scooped the award for Best Group. The band is now returning to perform on stage at the fifteenth MTV Europe Music Awards following their comeback in 2006 and the sellout tour in 2007, The Beautiful World Tour.
Take That’s performance at the MTV Europe Music Awards in Liverpool will precede the release of The Circus on December 1st 2008 - the long-awaited follow-up to the nine-times platinum Beautiful World album. The first single from the new album, Greatest Day, will be released on November 24th and its performance at the 2008 MTV Europe Music Awards will be its first pan-European live performance by the band.
“This is a historic moment in the history of the MTV Europe Music Awards,” commented Richard Godfrey, Senior Vice President, Music and Production & Executive Producer, MTV Europe Music Awards. “Take That were part of the first ever Awards show and it is only fitting that they return to the MTV Europe Music Awards for its fifteenth anniversary.”
Take That will join fellow performers Beyoncé, P!nk, Duffy, The Killers and Kid Rock on the stage on the night of the Awards, which is hosted by Katy Perry.
“After having performed at the first ever MTV Europe Music Awards in 1994 and having such fond memories of the event in Berlin, it is a great honour to be asked back 14 years later to perform in the wonderful city of Culture that is Liverpool. We look forward to seeing you all there,” added Take That.
Take That’s last album Beautiful World sold more than two and half million copies in the UK, making it their most successful record to date. Since reclaiming their place as Britain’s best loved band Take That have won a string of prestigious awards including an Ivor Novello for single Shine, and three Brit Awards: Best Single (2007) for Patience, Best Single (2008) for Shine and Best Live Act (2008). Their last two tours sold over a million tickets and the live DVDs they released in the wake of both were the biggest selling music titles of 2006 (The Ultimate Tour) and 2007 (Beautiful World Live).
For Further Information Contact:
Mandy Hershon
hershon.mandy@mtvne.com
020 7284 6376
Notes to Editors
1. The 2008 MTV Europe Music Awards will be broadcast in the following territories: Armenia, Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Serbia & Montenegro, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.
2. About MTV Networks International - MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
3. About edc by Esprit - edc by Esprit was launched in 1998 as a young label by Esprit and became a stand-alone brand under the Esprit Group in 2007. edc shows its strength in consistently delivering the most up to date trends that appeal to its international market. The brand is perfect for the young, spontaneous individual who is able to express their lifestyle through an unique and diverse look. Separate marketing, worldwide expansion of edc stores and an individual store concept emphasize the independence of the brand. In the 2007/2008 business year, Esprit Holdings Limited generated a worldwide group turnover of around EUR 3.2 billion (as of 30.6.2008). The net profits increased to around EUR 600 million with growth of 24,5 per cent in comparison to the previous year. The share of Esprit Holdings Limited is listed on the Hong Kong stock market and is included in both the Hang Seng Index and in the MCSI Index Hong Kong, as well as in the FTSE All World Index for Hong Kong. The Group operates more than 690 directly managed retail stores worldwide and distributes its products via more than 14,500 wholesale locations around the globe. The company has more than 1,000,000 square metres of sales area in more than 40 countries. For further information, please visit http://www.esprit.com
4. About Sony Ericsson - Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com
5. About Dell – Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.co.uk, or to communicate directly with Dell via a variety of online channels, go to www.dell.co.uk/conversations.
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