Viacom Brand Solutions (VBS), the brand focused sales house was established in January 2001, after MTV Networks UK won the sales contracts for Nickelodeon and Paramount Comedy. It represents all of Viacom's broadcast brands including MTV, VH1, MTV Hits, MTV Base, MTV Dance, MTV2, MTV Flux, VH1 Classic, TMF, Nickelodeon, Nick Replay, Nicktoons, Nick Jr, Nick Jr.2, Paramount Comedy, Paramount Comedy +1, Paramount Comedy 2 as well as E! Entertainment.
The sales team works with UK agencies and clients to develop results driven solutions based around its youth and entertainment brands. In addition to selling airtime, the team also sell creative solutions driven by sponsorship, promotions, events, new media and licensing opportunities.
VBS can provide advertisers with top quality, appropriate and distinctive creative solutions at highly competitive rates. This has allowed many new advertisers to adopt TV advertising as an effective and efficient communication option. In February 2004, VBS launched a new office in Dublin, selling MTV and Nickelodeon exclusively to the Irish Republic.
By working closely with agencies and clients direct, VBS works to gain a deeper understanding of an advertiser's business. Together with in-depth knowledge and research of audiences, VBS provides business solutions tailored to a clients needs.
Viacom Plus, launched by Viacom Brand Solutions and Viacom Outdoor in 2003, is a combined creative and media planning business offering marketers creative-led strategic insight and direction, cross-media and retail planning, plus delivery through an enviable line up of broadcast, outdoor, online, publishing and retail properties. Through a single deal, Viacom Plus can offer brands access to audiences across Viacom-owned and represented media and retail properties, including: Blockbuster, UCI and Showcase Cinemas and Paramount Home Entertainment. In addition, Viacom Plus offers radio and print as part of the total package - taking creative solutions and adapting them for any medium.
For more information and contact details please go to viacombrandsolutions.co.uk
