Viacom Brand Solutions UK (VBS UK), a brand focused sales house, was established in January 2001 after MTV Networks UK won the sales contracts for Nickelodeon and Paramount Comedy.
VBS UK represents all the brands of MTV Networks UK – MTV , MTV+1, MTV HITS, MTV DANCE, MTV TWO, MTV BASE, VH1, VH1 Classic, Viva, Nickelodeon, Nick Replay, Nick Jr, NickJr2, Nicktoons, Paramount Comedy 1, Paramount Comedy 1 + 1, Paramount Comedy 2 and Paramount Comedy 2 + 1. VBS UK also represents E! Entertainment , The Style Network and BET .
The sales team works with UK agencies and clients to develop solutions based around its youth and entertainment brands. In addition to selling airtime, the team also sell creative solutions driven by sponsorship, promotions, events, new media and licensing opportunities.
VBS' approach to business is driven by three factors:
Insight: Ideas: Partnerships
One thing leads to another.
They invest in world class insight in order to help them develop leading edge ideas and this combination enables them to build long term partnerships with clients and agencies.
Working in this way puts them on the front foot. They’re passionate about the business of delivering effective innovative advertising and are frankly not afraid to voice their opinions publicly.
So do they deliver?
Well the proof is there for all to see. VBS are current holders of Campaign’s TV Sales Team of the Year award, the third time in 6 years they’ve won this prestigious trophy.
In 2007 VBS UK launched ‘Force for Good’, an initiative which seeks to use the power of advertising to promote pro-social products, such as healthy children’s food, energy efficient and recycled products. The scheme intends to demonstrate how advertising can be used as a force for good to positively change behaviour on key societal issues.
VBS UK can provide advertisers with top quality, appropriate and distinctive creative solutions at highly competitive rates, allowing many new advertisers to adopt TV advertising as an effective and efficient communication option.
For more information and contact details please go to viacombrandsolutions.co.uk
