Reporting to Robert Bakish, President of MTV Networks International, and Heather Jones, EVP, Director of Television MTV Networks UK & Ireland and MTV Networks Australia and New Zealand, O'Ferrall is responsible for MTVNI’s Digital media business for all multi platform properties. This includes the creation of world class content based on MTVNI’s portfolio of global hit franchises, building technology platforms, and forming strategic partnerships with major industry players in the digital arena, including new ventures, affiliate relationships, and mobile.
O’Ferrall is also responsible for creating and implementing all of MTV’s digital media strategy in the UK, Ireland and Australia, Zealand, for online, interactive TV and mobile, across the company’s 20 channel portfolio, and is involved in creating 360-degree TV commissions for new programming.
In 2007 O’Ferrall launched Spanking New Sessions, a platform for new up and coming artists. Sessions has been a huge success, with acts going on to international fame including Lady Gaga, La Roux, and Florence and the Machine.
O’Ferrall is also responsible for Nickelodeon and Comedy Central digital activity.
Before MTV, O’Ferrall was Executive Director at Twofour Group, where he was responsible for online, mobile and interactive strategy across the entire Twofour Group output. Prior to TwoFour, O’Ferrall launched the world’s first mobile video portal, Mobile Media Club, and the world’s first music video to a mass market mobile phone, whilst at Nokia Ventures/Oplayo Mobile Video.
O’Ferrall also enjoys an active role in both the Royal Television Society and BAFTA.
