Entriq helps mtv networks uk hit the right note with tools to enable their multiplatform activity
Entriq Powers the Delivery of Online and Mobile Offerings to support MTV UK’s digital activity
Entriq, Inc., a company that provides all-in-one pay media solutions to manage, protect, monetize and deliver multimedia content to broadband, mobile and IPTV devices worldwide, today announced that it has entered into a working relationship with MTV Networks UK and Ireland to support it’s multiplatform broadcast activity. Entriq will be providing market-leading security, commerce and customer care services to support MTV’s online initiatives like MTV Overdrive as well as future WAP services.
MTV UK recently announced the launch of MTV Overdrive, its free on-demand, online entertainment and music service, which gives extra access to exclusive video clips from popular MTV shows such as Pimp My Ride, Punk’d and Dirty Sanchez as well as bespoke news and entertainment packages and exclusive live performances.
This service follows the launch of MTV UK’s Mobile Portal, a WAP site which allows music fans to access a wide range of content, including live news feeds, fully functional search capability, chart information and downloads of ringtones, photos and videos. In addition, the service provides real-time information on what is currently airing Now and Next on MTV channels. As well as being able to access the content via MTV’s own portal, consumers can also reach it through Hutchison’s 3 network and O2.in the summer. Other networks are expected to follow.
To ensure only legitimate viewers can access the content, Entriq is providing content security for Overdrive and mobile WAP services. Entriq is also delivering a customer care, commerce and billing solution, including live chat and email for consumers, allowing MTV to provide a personalised, secure and user-friendly consumer experience complete with enriched content not available anywhere else.
Angel Gambino, VP Commercial, Strategy and Digital Media said, “As ever the MTV audience comes first and we want them to be able to get our content wherever, whenever and however they want. What our partnership with Entriq allows us to do is make sure that content looks its absolute best – which in turn enriches the consumer experience of the MTV brand, however, whenever and through whatever device they are using.”
“MTV Networks continues to set the pace for digital content revolution,” said Jan Steenkamp, CEO of Entriq, “Entriq has been involved from the outset in the business of providing mobile content for music rights holders and owners. We’ve already teamed up with MTV Networks in the past to enhance its online content, and are confident that this latest partnership will enjoy similar success.”
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About Entriq, Inc
With over 20 years of pay media experience, Entriq Inc. powers new media business models by providing a complete solution for protecting, managing, selling and delivering broadband, mobile and IPTV content worldwide. Entriq gives content and service providers the complete tools needed to manage and protect valuable media assets they wish to track and/or sell. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including DIRECTV, EchoStar, MTV Networks, World Wrestling Entertainment (WWE), NBC Universal, Viacom, Intel, and Shanghai Cable. Entriq is based in San Diego, CA and has offices in the UK, France, Spain, Germany and the Netherlands as well as China. Entriq is a division of MIH Ltd., a wholly owned subsidiary of Naspers (NASDAQ: NPSN). For more information visit http://www.entriq.com.
About MTV Networks UK & Ireland:
MTV Networks is the largest television network in the world and a leading creator of programming and content across all media platforms, with 111 channels and 94 websites reaching more than 440 million households in 167 countries worldwide.
MTV Networks UK & Ireland operates 3 channel groups – Comedy, Kids and Music.
Our 9 branded music channels comprise of MTV, VH1, MTV Hits, MTV Base, MTV Dance, MTV2, VH2, VH1 Classic and TMF. They feature the best in music alongside popular shows such as Pimp My Ride, Newlyweds, Punk'd, Dirty Sanchez and Cribs. MTV Network's music channels are available on Sky, Cable (through ntl & Telewest) and Freeview, reaching larger audiences than at any time in UK history, with an average of over 17 million viewers each month according to BARB research.
Paramount and Nickelodeon in the UK are part of the MTV Networks International portfolio of channels through joint ventures with BSKYB.
In addition, MTV Networks is a pioneer in the new and exciting world of digital media, winning awards for its interactive and online services, as well as being the first media company to offer made-for-mobile 3G video content. Since 2005 MTV Networks UK & Ireland has offered mobile distribution of four TV channels (MTV Snax, MTV Trax, Paramount and Nickelodeon). MTV Networks UK & Ireland recently launched MTV Overdrive, an on-demand, online, fatband entertainment and music service where users can view the best of MTV shows free and create and build their own playlists of shows and music.
MTV Networks is a unit of Viacom.
Press Information
Andy Crisp
Hotwire
Tel. +44 (0) 207 608 4625
Email: andy.crisp@hotwirepr.com
