MTV GLOBALLY HONOURS THE MOST PLAYED MUSIC VIDEOS IN FIRST HALF OF 2008

BRITISH STAR LEONA LEWIS’ ‘BLEEDING LOVE’ IS CROWNED MOST PLAYED VIDEO ACROSS MTV CHANNELS GLOBALLY

VIDEO GOES DOUBLE PLATINUM FOR THE FIRST TIME

138% INCREASE IN TOTAL NUMBER OF PLAYS

London, 8th December, 2008: MTV International (MTVNI) today unveiled the recipients of the twice annual Platinum And Gold Video Play Awards for the first half of 2008, revealing a substantial increase in the Network’s music output.

In total, the top 37 videos received a combined 336,478 plays across MTV’s international network (excluding all MTV USA channels) in 180 days. Eight of the Platinum Award winners received over 11,000 plays, with Leona Lewis’ ‘Bleeding Love’ topping the bill with an incredible 16,085 plays, and for the first time ever, a double Platinum Award*. Rhianna’s ‘Don’t Stop The Music’ received 15,953 plays.

Madonna makes the list for the first time with her first new video since the awards were conceived in 2007. ‘4 Minutes’ racked up over 15,000 plays in the first half of 2008, despite the video only being serviced to MTV in April. At 5,000 spins a month, Madonna’s ‘4 minutes’, which features Timbaland and Justin Timberlake was the most heavily spun record in the April to June period.

The total amount of plays represents a 138% increase year on year, with a 75% increase in the number of Platinum Awards, and a 150% increase in the number of Gold Awards. With an average of over 54 million viewers across the globe tuning in at least once a month to watch music videos, the results not only indicate a substantial increase in the musical output across the MTV Networks, but also MTV’s commitment to supporting music on a global level.

Together with the top spot for ‘Bleeding Love’, Leona Lewis also received a Platinum Award for ‘Better In Time’; Timbaland received Platinum Awards for three of his collaborations; whilst Britney Spears, One Republic and Rhianna all appeared twice in the list.

Bruce Gilmer, Senior Vice President Music, Talent & Music, MTV Networks International commented: “MTV is the original home of music videos, and these Awards recognise the videos that have been played the most and have proved the most popular with audiences.”

Dan Waite, MTV Talent and Music Director commented: “This, once again, demonstrates MTV’s commitment to new artists and new music. I am delighted that next to the Madonna’s and the Britney’s of this world we find Leona Lewis, Duffy, Flo Rida, Adele, Sara Baraeillis, Yael Naim and Colbie Caillat all being honoured in this most meaningful of ways - by huge amounts of airtime.”

The innovative awards were launched in 2007, to celebrate the most played music videos across the global MTV network. To create the awards, 53 MTV Music Channels from four continents provided data on their most played Music Videos from the period 1 January – 30 June 2008. Those played over 4,000 times received a Gold Award, those played over 8,000 times received a Platinum Award, whilst 16,000 plays resulted in a Platinum Award.

All of the 36 videos that have been give the MTV Video Plays Award can be viewed on http://www.mtv.co.uk/overdrive/id/107073

For Further Information Contact:

Emma Lucas

Director, Communications

MTV Networks UK & Ireland

Telephone: 020 7284 6214

Email: lucas.emma@mtvne.com

Notes To Editors

The most played videos for the first half of 2008 are:

PLATINUM

Leona Lewis
Bleeding Love 16,095

Rhianna
Don’t Stop The Music 15,953

Madonna feat. Justin Timberlake & Timbaland
4 Minutes 15,679

One Republic feat. Timbaland Apologize 15,623

Duffy Mercy 13,596

One Republic
Stop & Stare 13,102

Britney Spears
Piece Of Me 11,402

Estelle feat. Kanye West
American Boy 11,341

Alicia Keys
No One 10,765

Flo-Rida feat. T-Pain Low 10,090

Chris Brown
With You 10,048

Simple Plan
When I’m Gone 9,670

Lenny Kravitz
I’ll Be Waiting 9,571

Mariah Carey
Touch My Body 9,529

Timbaland, Keri Hilson & Nicole Scherzinger
Scream 9,476

Adele
Chasing Pavements 9,188

Snoop Dogg
Sensual Seduction 8,774

Kelly Rowland Work 8,732

Leona Lewis
Better In Time 8,621

Linkin’ Park
Shadow Of The Day 8,414

Kylie Minogue
In My Arms 8,051

Panic At The Disco Nine In The Afternoon 8,029

GOLD

Usher
Love In This Club 7,916

Fergie Clumsy 7,256

Britney Spears
Break The Ice 7,226

Sara Bareilles
Love Song 7,080

Paramore
Misery Business 6,990

Rhianna feat. Ne-Yo
Hate That I Love You 6,769

Nickelback Rockstar 6,686

The Kooks
Always Where I Need To Be 6,560

Lupe Fiasco feat. Matthew Santos Superstar 6,504

Colbie Caillat Bubbly 5,935

Maroon 5
Won’t Go Home Without You 5,582

30 Seconds To Mars
A Beautiful Lie 5,546

Yael Naim
New Soul 5,297

Basshunter
Now You’re Gone 4,908

Mark Ronson feat. Amy Winehouse Valerie 4,474

The full list of channels to submit date on their most played videos is detailed below:

MTV Adria
MTV Japan Int’l vids
MTV Sweden
MTV Africa
MTV Korea
MTV Turkey
MTV Australia
MTV Lat America South
TMF NL
MTV Base France
MTV Lat America North
UK BASE
MTV Brand New Italy
MTV Lat America Central
UK Dance
MTV Brazil
MTV Latvia
UK Hits
MTV Central
MTV Lithuania
UK MTV2
MTV China
MTV Norway
UK TMF
MTV Denmark
MTV ONE UK Plus R
UK VH1
MTV Estonia
MTV ONE UK
VH1 European
MTV European
MTV Phillipines
VH1 Denmark
MTV Finland
MTV Polska
VH1 Poland
MTV Hits Italy
MTV Portugal
VH1 Russia
MTV Holland
MTV Premium France
VIVA Central
MTV Hungary
MTV Pulse France
VIVA Hungary
MTV Idol France
MTV Russia
VIVA Poland
MTV Italy
MTV S.E.A.
MTV Italy Pulse
MTV Spain

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One and IFILM. MTV Networks' brands are seen globally in 506.7 million households in 160 countries and 32 languages via 141 locally programmed and operated TV channels and more than 300 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).