David Miliband in Exclusive Interview for ‘Go Green Day’ on MTV Flux ‘
London 28th March 2006: David Miliband has called for viewers to ‘make a difference’ in an exclusive interview with Flux, MTV’s user-generated content and social community channel, for its ‘Go Green Day’ on Friday 30th March. The Secretary of State for Environment, Food and Rural Affairs has also compiled a ‘One Planet Playlist’ of green songs for the campaign day, with a little help from regulars on his ministerial blog. ‘Go Green Day’ aims to raise awareness as well as sharing information on the environment and global warming, between key public figures and the MTV Flux community.
In an exclusive interview for MTV Flux, Mr Miliband confessed: “I’m not a saint but I’m less of a sinner,” when referring to the climate change impacts of his personal behaviour. “What I would say to MTV viewers is that you can make a difference and unless you make a difference Governments are not going to be able to do it on their own.”
Other stars to have their say on ‘Go Green Day’ include Black Rebel Motorcycle Club, Killa Kela, Liz McClarnon, Maximo Park, New Young Pony Club and ex Sugababe, Siobhan Donaghy.
Go Green Day is just one of a series of campaign days on MTV Flux, where people who are active on the website and key members of the public come in and run the channel for the day. The first such event was for World Aids Day on December 1st 2006, followed by February’s Valentines Day special, and in April there will be ‘Sports Day’ with focus on young people, sport and physical achievement.
Tune in to MTV Flux on Friday 30th March for ‘Go Green Day’
Featuring ‘Killer Bands with Miliband’ at 1pm and 11pm
mtvflux.co.uk
David Miliband’s ‘One Planet Playlist’
Courtesy of davidmiliband.defra.gov.uk
Martha and the Vandella's - Dancing In The Street
Eric Prydz - Proper Education
Janet Jackson - Got Til It’s Gone
Jamiroquai - Virtual Insanity
SNAP - I Got The Power
Stereophonics - Traffic
Queen - Bicycle Race
Kanye West (with Jay Z) - Diamonds Are From Sierra Leone
Nancy Sinatra - These Boots Are Made For Walking
Manic Street Preachers - If You Tolerate This Then Your Children Will Be Next
Note to Editors:
About MTV Networks UK & Ireland:
MTV Networks is the largest television network in the world and a leading creator of programming and content across all media platforms, with 111 channels and 94 websites reaching more than 440 million households in 167 countries worldwide.
MTV Networks UK & Ireland operates 3 channel groups – Comedy, Kids and Music. Our 9 branded music channels comprise of MTV, VH1, MTV Hits, MTV Base, MTV Dance, MTV2, MTV Flux, VH1 Classic and TMF. They feature the best in music alongside popular shows such as Pimp My Ride, Newlyweds, Punk'd, Dirty Sanchez and Cribs. MTV Network's music channels are available on Sky, Cable (through Virgin Media) and Freeview, reaching larger audiences than at any time in UK history, with an average of over 17 million viewers each month according to BARB research.
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In addition, MTV Networks is a pioneer in the new and exciting world of digital media, winning awards for its interactive and online services, as well as being the first media company to offer made-for-mobile 3G video content. Since 2005 MTV Networks UK & Ireland has offered mobile distribution of four TV channels (MTV Snax, MTV Trax, Paramount and Nickelodeon). MTV Networks UK & Ireland recently launched MTV Overdrive, an on-demand, broadband entertainment and music service where users can view the best of MTV shows free and create and build their own playlists, and MTV Flux, a brand new social network community stretching across online mobile and television.
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