Over 17 million people tune into MTV Networks each month.
MTV Networks remains dominant in the music market, taking a 52% share of music viewing for the key 16-34 demo.
In an ever-increasing competitive market, three of the top 5 rating music channels are MTV network channels.
MTV is the highest rating music channel in pay TV homes with 6.1 million viewers tuning in every month.
TMF is the highest rating music channel in freeview homes with 9.6 million viewers tuning in each month.
MTV ranks 8th in the non-terrestrial channel rankings (adults 16-24, Pay TV homes).
MTV Networks attract a commercially desirable young and upmarket audience. 75% of the MTV Branded channels audience are under 34 years old (and 63% of the VH1 3-pack channels) compared to only 34% of the non-terrestrial audience.
The MTV branded channels attract an upmarket audience. There are a significantly higher proportion of ABC1 adult (16-34) viewers than the non-terrestrial channels.
Source:Barb/Infosys Jan-Dec 2006