London, 6th May 2008 - With exactly six months to go until MTV turns up the volume at the Liverpool Echo Arena for the 15th annual MTV Europe Music Awards (EMAs), MTV Networks International today revealed the Awards’ logo. The 2008 MTV Europe Music Awards are sponsored by edc by Esprit.
Designed by MTV UK’s Creative Team headed by Creative Director Paul Wilkinson, the inspiration for the logo was drawn from a number of influences including Japanese futuristic themes and animé as well as from industrial sources. Additionally the logo was designed to meet the Awards multi-platform ubiquity in terms of television, web and mobile.
The 2008 EMAs in Liverpool marks the fifteenth year of the event and MTV’s creative teams have in the past collaborated with some of the most famous names in art, photography and design during the creative process. These have included Banksy (Edinburgh, 2003), David LaChapelle (Rome, 2004), Pete Fowler (Lisbon, 2005) and Rankin (Copenhagen, 2006).
Over the course of the next six months the logo will be seen across 21 MTV channels across Europe as well as in on all off-air marketing and advertising (including web and mobile) as well as any activity undertaken with sponsors for the Awards’ ceremony.
“The countdown to the MTV Europe Music Awards in Liverpool this November has officially begun,” said Richard Godfrey, Senior Vice President, Music and Production & Executive Producer, MTV Europe Music Awards. “Our preparations are well advanced in all areas and the first piece to reveal is this year’s logo that will engage millions of people on every platform for what will be one of the most eagerly anticipated music events of the year.”
In 2007 the EMAs - broadcast on 19 channels across Europe as well as across the US and Asia - reached a total television audience of over 30 million people. Additionally dedicated EMA websites saw a 35% increase year on year to three million unique visitors with total visits on show day (November 1st 2007) increasing by 75% compared to 2006. Over 78.8 million votes were cast (+360% vs 2006) and there were 200,000 unique WAP visitors (+305% vs 2006) and 3.2 million video streams.
Creative Team (MTV Networks UK & Ireland)
• Creative Director - Paul Wilkinson
• Head of Creative - James Farrant
• Art Director – Mark Bell
• Designers – Doug Bowden, Anna Rhodes & Laura Willis
For Further Information & logos from previous MTV EMA shows contact:
Sao Bui-Van
Vice President, Communications
MTV Networks UK & Ireland
Telephone: 020 7284 6343
sao.bui-van@mtvne.com
Note To Editors
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, and digital properties Gametrailers, Shockwave, XFire, Neopets, AtomFilms and AddictingGames. MTV Networks' brands are seen globally in 519 million households in 162 countries and 33 languages via 154 locally programmed and operated TV channels and more than 300 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
About edc by Esprit
edc by Esprit was launched in 1998 as a young label by Esprit and became a stand-alone brand under the Esprit Group in 2007. Separate marketing, worldwide expansion of edc stores with an individual store concept as well as an own edc headquarters emphasize the independence of the brand.
In the 2006/2007 business year, Esprit Holdings Limited generated a worldwide group turnover of around EUR 2.8 billion (as of 30.6.2007). The net profits increased to around EUR 488 million with growth of 39 per cent in comparison to the previous year. The share of Esprit Holdings Limited is listed on the Hong Kong stock market and is included in both the Hang Seng Index and in the MCSI Index Hong Kong, as well as in the FTSE All World Index for Hong Kong. The Group operates more than 650 directly managed retail stores worldwide and distributes its products via more than 14,000 wholesale locations around the globe. The company has more than 950,000 square metres of sales area in more than 40 countries.
