SUNDAY JULY 26th @ 9PM on MTV
(previously MTV One)
Model, London cool girl, eco warrior and rock ’n’ roll royalty - Daisy Lowe has packed a lot into her mere 20 years on the planet. Handpicked by Marc Jacobs to be the face of his Marc by Marc Jacobs label and currently the body for Agent Provocateur (hot on the heels of Kate Moss), Daisy is best known for being an ordinary girl who was born into a less than ordinary family. Following on from the hugely successful ‘Topshop NYC In 24 Hours’ and ‘Pete Doherty In 24 hours’, MTV cameras capture all the action of a fly on the wall series in one, exclusive half-hour special that will air on MTV on Sunday July 26th at 9pm.
Our cameras follow Daisy and her friends, as they hit the streets of London to join the G20 protests. A firm believer that our generation should be investing in the future, Daisy explains why she feels so strongly about supporting climate change and why more people should care for the environment.
Just a few hours later, Daisy returns to her glamorous day job revealing all for an Agent Provocateur shoot. Clad in sexy attire, we get up close and personal with the model as she shows us how us how it’s done – pouting and preening for the camera – complete with nipple tassels and whips.
Talking candidly about her life in the spotlight, Daisy talks about her unconventional upbringing with her mother Pearl and stepfather, Supergrass drummer Danny Goffey, as well as her relationship with her boyfriend musician Will Cameron.
MTV’s In 24 Hours with Daisy Lowe airs on Sunday July 26th at 9pm
For further information, clips and photos, please contact:
Mandy Hershon at MTV on 020 7284 6376