The main objective of the Creative Partnerships team is to build valuable new on and off-air brand properties, franchises and 'campaigns' (pro-social, experiential and beyond) both within and across the MTV Networks UK & Ireland portfolio. The main aims are to drive our audience to watch our channels, and to undertake activity that our audience is aware of and wants to experience.
The department develops and project manages (across Marketing disciplines and other requisite parts of the business) creative partnerships with brands and media owners, providing new points of interaction through other brands and their community audiences, and to identify and elicit incremental 'value' from these brands for our audience.
There are many varied case-studies, recent deals have been done with partners such as BRIT Awards, Sony PSP, Bacardi, Three Mobile Network, Adidas, Galaxy Radio Network, Durex and the government.