MTV Networks is the original music television broadcaster in the UK & Ireland. Today it has a portfolio of ten channels - MTV One, MTV One +1, MTV Two, MTV Base, MTV Dance, MTV Hits, MTV®, VH1, VH1 Classic and TMF. MTV Networks’ music services are now reaching larger audiences than at any time in UK history, averaging over 17 million viewers each month according to BARB research.
MTV One
MTV combines some of the most original, innovative and provocative entertainment with exclusive videos and live performances to earn it the title of the world’s most famous music channel. Attracts a thrill seeking audience with its maverick attitude and ingenious creation of some of the most popular and groundbreaking programmes from My Super Sweet 16 to Pimp My Ride, Dirty Sanchez to Totally Boyband. 1 Leicester Square with Russell Brand also provides a VIP pass to the very best A-list celebrities. And with exclusive MTV Live gigs, Ultimate Festivals Weekend and the legendary MTV Europe Music Awards, MTV continues to push the boundaries of live music, both on stage and on-screen.
Target Audience: 16-24s male/female
VH1 is the music and entertainment channel that provides the best artists and rock ‘n’ roll stories. From the contemporary to the classic, VH1 embraces mainstream artists that shape today’s popular music. VH1 also showcases the best live acts so you can relive the greatest performances of all time and the latest concerts all from the comfort of your living room.
Target Audience: 25-34s male/ female
MTV Hits is all about the charts - what’s popular right now and what’s en route to the chart - the superstars, the one-hit wonders, the boy bands and the girl bands - new videos as soon as they get made and the hits you don’t get tired of. Musically, MTV Hits has a pop bias, but viewers can also find dance, r&b, nu-metal and indie there once they cross over into the mainstream!
Target Audience: 12-17 year olds (female biased)
The only music channel dedicated entirely to R&B and Hip-Hop twenty-four hours a day, seven days a week. Provides a sexy and slick selection of the most stylish videos, as well as artist driven programmes, which showcase new, emerging and established urban talent.
Target Audience: 16-24 male/female
The music channel with attitude for indie, rock and alternative music enthusiasts. An interactive music channel playing diverse and cutting edge music, MTV Two is where the viewer defines the music programming - create your own hour of videos via the web. With a leftfield take on the world, it really is a channel created by and for individuals.
Target Audience: 16-24 male
MTV Dance is the only channel in dance nation to deliver pure club culture and a 24/7 guestlist to the most influential clubs in the world. Delivers a continuous mix of massive anthems from the freshest dance to the hottest urban and pop.
Target Audience: 18-23s male/female
MTV ® will offer viewers an opportunity to enjoy the iconic shows that made MTV famous. The channel will give MTV veterans the chance to relive their favourite moments, as well as MTV virgins the chance to "pop their cherry" with shows such as Pimp My Ride and Viva La Bam.
Target Audience: 16-24s male/female
VH1 Classic dedicates its music and programming to unashamed nostalgia, with a feast of classic hits from the ‘60s to the ‘90s for viewers looking to enjoy an evocative trip through the music that has defined who they are.
Target Audience: 35-45s male/female
From the makers of MTV and VH1, TMF (The Music Factory) provides the perfect soundtrack to your life with the biggest current hits and classic chart anthems when you most want to hear them. One of only two music channels on the fast-growing Freeview platform, TMF prides itself on offering more than just music, with themed weekends and a host of great shows from MTV and VH1 including Newlyweds, Cribs, All Access and The Fabulous Life Of.
Target Audience: 12-34s female
