The marketing objectives for the MTV campaigns for the second half of 2006 were to re-inforce MTV as an entertainment channel destination and to highlight new, unknown programmes - The Virgin Diaries, Totally Boyband and Ice-T's Rap School to our target audience.
The creative sets up a 'look and feel' for the 3 executions which provides consistency, longevity and strong impact to promote the brand and the programmes.
An 8 week campaign of 48 sheet posters ran from the 14th August to 8th October in London and Manchester.
Totally Boyband had additional support with national TV advetising for 3 weekends (Fri-Sun) from 15th September.
The Virgin Diaries Artwork
Ice-T's Rap School Artwork
Totally Boyband Artwork
