To launch the spin-off show of the US Hit The Hill’s our marketing activity included numerous placements in press, outdoor in Liverpool and London and most notably two ‘superfan’ events, both being exclusive screenings of premier The City episodes. These screenings took place in London’s Leicester Square Vue and Soho’s Curzon cinemas. Fans were offered chance to enter a competition to win tickets for them and a friend to attend.
To maximum impact of the event, we partnered up with numerous brands including Bliss, Sugar, ASOS, More, The Sun Online and others. By using all of these partners we promoted The City to a media value of £82,700.
