Saturday 6th March
7pm Bring It On Again, 9pm Bring it on: All or Nothing, 11pm Bring it on: In it to win it
Following on from the phenomenal success of Bring It On in 2000, VIVA dedicates a weekend to the continuing highs and lows of college cheerleading squads in the Bring It On Takeover Weekend.
In Bring it On Again college newcomer Whittier tries out for her new college cheerleading squad to relive her high school days as head cheerleader. But when she and best friend Monica are unable to stand being around the tyrannical and snobbish squad captain, Tina, they quit and vow to form their own cheerleading squad. Their team, made up of college campus misfits and social outcasts, compete to see which squad will represent the college for the national cheerleader championship.
Bring It On: All Or Nothing, starring Hayden Pannettiere and Solange Knowles, follows Britney Allen the captain of the cheerleading squad and the envy of everyone at school. But Britney's life turns from cheer-topia to cheer-tastrophe when her father's job forces her to move schools, putting her in direct conflict with the leader of her new squad.
Rounding off the VIVA Bring It On marathon, In It To Win It follows Southern California high school senior Carson who arrives at the all-important "Cheer Camp Nationals" determined to lead her squad to victory. But chic New Yorker Brooke and her team are equally steadfast in their pursuit of the top spot. As rivalry builds, a brawl between the teams leads to cheerleaders on both sides being suspended from the competition. With their dreams of taking home the top prize all but shattered, the leaders of both squads realise they'll have to take drastic measures to stay in the game.
For more information contact:
Samantha Elliott – 0207 292 5091 / Samantha.elliott@premierpr.com
Luke Morrison – 020 7292 8348 / Luke.morrison@premierpr.com